If you're a Michigan entrepreneur relying on a strong online presence to connect with your local customers this holiday season, you're right to pay attention to the mobile in-store shopping experience and SEO trends. Considering that 84% of smartphone shoppers use their devices to help shop while in the store, here are some of the latest trends:
• It was almost ten years ago that Microsoft’s Bill Gates wrote the phrase “content is king,” and it remains true today. Website visitors look to quality content so they can experience a personal touch. They also expect content that is fresh, interesting, and accurate. You don’t have to pour hours and hours into your site’s content this holiday season, but a little attention to detail goes a long way to boosting visitor traffic. Publish holiday content sooner, rather than later.
• More and more people are using smartphones, tablets, and other mobile devices to access the Internet. In fact, today mobile traffic has surpassed laptop and desktop traffic. So make sure your website is mobile-friendly.
• In the past you might have heard about the importance of keywords in optimizing your site for search engines. But keywords are starting to matter less and less. Interesting, relevant, conversational content is now far more important.
• Holiday photos, customer endorsement videos, and graphics are equally important as words. As a rule, visually oriented websites rank high in Internet searches. Just make sure your visual components are relevant to your site!
Remember, SEO, is a constantly evolving science. But it remains an important activity to stay on top of SEO holiday trends if you want to continue to draw satisfactory traffic to your website.
Schott Cultural Consulting specializes in Responsive Website Design, Digital Marketing and SEO for businesses. If your company is in need of digital marketing assistance, let our team help you. Call +1 (248) 390-4987 today to find out how your business can generate new customers, increase revenue and lower your advertising costs with our multilingual website design and digital marketing solutions